Influencer Marketing — A Definitive Guide For 2019

Influencer marketing is on the rise, and there’s a good reason why. Traditional commercials and print ads don’t work because people aren’t using big screens (TVs) or medium screens (computers) like they used to. More and more young people identify as “cord cutters” or “cord nevers.” Basically, people like their small screens (phones). And the best way to reach a consumer on their mobile phone is through influencer marketing.